How To Promote Your Music in 2023: 5 Tips For Effective Promotion

The dilemma that many musicians face in this day and age is no longer with production and distribution, but with marketing. Most independent musicians spend most of their time and money on studio sessions and post-production and are left with little or no budget for marketing and promotion. Without marketing, your music won't be heard, and if your music isn't heard, you won't grow. If you don't grow, you'll remain financially unstable and ultimately give up on your dream of being a musician. In this post, we will break down five ways to promote your music and how they can help you grow.

Branding

Coca-Cola is a brand or company that manufactures and markets the product known as "Coke". If you pay close attention, you'll notice that the product is a tool for generating revenue and growing the brand. Coca-Cola generates profit by leveraging the influence, credibility, and goodwill established by its flagship product (Coke) to promote the sales of other products such as Chivita or Sprite.

When it comes to musicians and content creators, their music or content serves as the product, but the objective should not solely revolve around selling products, which in this case would be getting streams. Rather, the aim should be to establish and enhance their brand by cultivating their influence and reliability, and standing. Music record labels utilize branding to generate revenue from various sources such as album sales (notice how they never sign an artist to a one-album contract), merchandise sales, touring, advertising and endorsement deals. Creators and artistes must invest their time and resources in developing their brand, which includes their name, social media presence, using a blend of musical and non-musical content that reflects their personality and interests.

Content Marketing

As an artiste or content creator, to attract target audience, your content should serve one of three purposes: capturing leads, nurturing leads, or converting them. It's not enough to simply share your music, as your audience also wants to connect with you on a personal level. You can do this by sharing details about your interests, life, beliefs, and creative process, which helps to establish trust and foster a deeper connection with your audience. Select something you're really good at and regularly showcase it on social media. For example, talk about sports, cover songs, appear in skits, show your production etc. Consistent posting on one or two social media platforms can increase your chances of going viral and potentially reduce your marketing expenses. It's best to focus on these selected platforms and avoid spreading yourself too thin across multiple ones.

Collaboration

The potential of collaborations is often overlooked or underestimated. It enables you to expand your audience by tapping into your collaborator's fan base, thereby increasing your visibility. But collaborations don't have to be limited to music; they can extend beyond that. Consider contacting vloggers, podcasters, or nano-influencers (individuals with 2,000-5,000 followers on Instagram/TikTok) and request to be featured on a live video on their platform. During the video, discuss shared interests and introduce yourself to their audience. This virtual tour allows you to reach a wider audience that you wouldn't be able to connect with otherwise.

Personal Investment

It's important to recognize that success won't come without efforts. Even if every record label were to sign 100 artistes today, over 60% of musicians would still be without a label. Why? If you're truly passionate about music, you need to be ready to make some investments in it before others are willing to do so. Set aside some money each month to spend on things like high-quality content equipment such as a lavalier microphone, camera, digital ads, press placements, and micro-influencers or services that can help you promote your brand and get your music or content creation noticed.

Join Stereotux

According to our recent research, there is a higher number of unstable individuals in industries where people work as independent contractors. In contrast, professionals such as doctors and teachers, who work together through an organization like a hospital or school, tend to be more stable because the institutions ensure they receive payment and make their services affordable to clients. Stereotux aims to provide a similar organizational structure and support for artistes and creators, where they can collaborate on projects and focus on their music while the organization takes care of other aspects, making the process much easier than trying to go it alone.

Although it may seem hard to believe, subscribing to Stereotux is an incredibly effective solution. Our service offers multiple benefits to all users, including access to numerous sessions with producers, mixing and mastering engineers, video editors, beats, and our unique growth-share projects for music promotion. With these resources, you'll have everything necessary to create professional-quality music and content and generate financial stability using our project-royalty payment approach.

At Stereotux, we value the strength of artistic collaborations and shared growth. To experience these benefits firsthand, click here to take advantage of our 30-day free trial. Making music and creating music is already a challenging task, but doing it without a solid plan can make it even harder. If artistes and creators lack stability, there's a greater likelihood they may abandon their pursuits, ultimately leading to less diversity and limited creativity in the world. It's crucial for the music industry to have a diverse range of artistes and creators, and we at Stereotux need you to help us achieve this.